[2011 - 2014]
The Abercrombie
Leveraging the university dive bar status of the existing space with an planned lease lifespan, The Abercrombie reinforced its offering to centre around Scottish street food and guilty pleasures fit for millenials. Famous for its double cheeseburgers, deep fried Gaytime ice creams and Rave Juice alike.
Services
Creative direction, branding, interior design, food & beverage, operations
Budget
$150k