[2012 - 2014]
Santa Barbara
An excellent illustration of having fingers on the pulse of cultural zeitgeist, this Asian/American bar showcased the Californian food scene, fusing together Korean, Mexican and Southern Californian food styles, best seen in Los Angeles. Santa Barbara occupied an ex nightclub space, to become a food-driven bar with plenty of attitudinal atmosphere.
Services
Creative direction, branding, interior design, food & beverage, operations
Budget
$800k